Discord · Side quest

DSA Swag

Making compliance look good.

Laptop covered in DSA stickers
Client
Discord
Project
Team swag
Role
Concepting, illustration & design
Tools
Procreate, Adobe Illustrator, Figma
Year
2024

My contribution

Concepted, illustrated, and designed every piece of the collection, drawing each asset by hand in Procreate and Adobe Illustrator.

Deliverables

Sticker sheet, hats, shirts, and a postcard, plus the original artwork behind them.

The brief

Discord had just shipped a major safety-system overhaul to comply with the EU Digital Services Act. Serious work deserved a fun send-off: swag to celebrate the team and turn regulatory compliance into something worth wearing.

Two people in DSA swag sweatshirts and a cap, holding stickered laptops

The goods

A sticker sheet, hats, shirts, and a postcard. A little less red tape, a little more team pride.

DSA sticker sheet on a desk Sweatshirt worn by a model, front and back Hat worn by a model, back and three-quarter views DSA postcard, front and back, on a desk

The inspiration

EU iconography. Bureaucratic approval seals. Merit badges. Internet memes. All filtered through Discord’s wonderfully weird visual language & characters, including a “bread dog” I transformed into a croissant because, you know, it’s Europe.

Every asset was original artwork made by hand in Procreate or Adobe Illustrator. This was pre-generative AI. Just pens, paths, and a healthy appreciation for the absurd.

Sketch board: the yellow bread dog character, with sketches of a bread dog with a ladder, a croissant dog and a beret bread dog Finished stickers: a LADDERCON sticker and two croissant dog stickers Sketch board: participation ribbons Finished participation ribbon stickers in blue, orange and green Sketch board: DSA (Digital Services Act) and VLOP (Very Large Online Platform) lettering and sketches Finished stickers: a DSA paddle circle and a “Vlop til you drop” square Sketch board: government badges Finished banner stickers: Qualified Staff and Digital Services Act Sketch board: European notes and “Summer of our discontent” lettering Finished circle stickers: an EU flag Discord sticker and a Wumpus with a green check

Regulation neverlooked so good.

COMPLY sticker: a grumpy Wumpus in a black and white frame
Discord messages from team members thanking the team for the swag boxes

On to the next one

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Club MFT playground

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